Google has just released a well written guide to the basics of Search Engine Optimisation. Considering that Google has been the defacto authority on SEO practices since the term was coined, and they’ve only now seen fit to release a summary of condoned practices, to have a set of endorsed guidelines is a breath of fresh air.

The guide is written in plain English, and reads really well.  The highlights include:

• Writing better page titles, headings and anchor text
• Basic examples of metadata such as alt text for images
• Explanation of robots.txt and nofollow links
• Links to free tools

It delivers clear instructions to web authors, and I’d recommend that anyone publishing online should read it.

The fact remains that writing with all these points in mind takes some practice, and I believe that the guide will stimulate a realisation of the value of SEO services… Remember, memeLab can help!

The ultimate impact of widespread understanding of SEO principles will be better written content becoming easier to find.  Everyone wins!

Download Google’s Search Engine Optimization Starter Guide.

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