Photoshop Precision: Aligning guides to the Pixel Grid

Precision is totally possible with Photoshop: here are some ways to set up your document to ensure that it is as crisp as your intention!

When designing websites, I find it useful to set the Ruler Origin to the top left of the main content column, so that the dimensions shown on the ruler relate to elements that I will code, rather than to the page background, which can vary greatly in size.  Following are some tips for using the ruler, its origin and guides.  Using grids can be handy, especially if you like to use a system such as the ‘960 Grid System‘,  which makes it simple to layout a page by defining blocks and gutters, as occurs in print. Read More »

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Social Media shoots Bangs out of obscurity

Last year I helped Bangs, an up-and-coming rap artist, set up his own Wordpress site while working with him at the Artful Dodgers Studios, Gateway.

Bangs, through his Facebook promotion, the ineffable wonders of global buzz, and 1.1 million views on youtube, is in the right place at the right time, and surfing a wave of global interest that could go anywhere, or nowhere… Read More »

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The Social Media Revolution

Just the pace of this brilliant video is overwhelming: it does a great job of conveying the staggering pace of social media adoption worldwide.

Another clip really worth checking out is Kevin Kelly speaking at TED.com; he points out that the web is only 5000 days old!  His predictions for the next 5000 days are thought provoking. Read More »

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Increase your converstion rate by qualifying your customers

It is common for businesses to field a host of questions from our prospects who might be:

  • evaluating whether we are the best person for the job
  • looking for an inappropriate solution to their problem
  • doing background research with no intention to purchase

These enquiries are not genuine propects: enquiries such as these which do not lead to sales take time away from your engagement with customers who want to pay you.

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Hosting your website

There are a multitude of very similar sounding plans available online, so once you’ve found a few hosts which meet your basic requirements, the choice comes down to reliability and expense.  Here as elsewhere it is very true that ‘you get what you pay for’.  That is to say that if you are creating a mission critical website which absolutely must be available without fail, you should handball this whole process to your IT department / webdesigner / pet geek.  If you want to get the ball rolling without the associated (significant) expense, read on. Read More »

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